Author: ForYourInfo

What better method to promote a musical film than with flash mobs? They are the ideal means of communicating with the audience on the ground. The lovely thing about the actors and actresses in this movie is that they are all skilled singers, so we also get the bonus of seeing their faces.

Both the lead actors and additional actors will make appearances in public settings such as The Boardwalk Mall, restaurants such as Nandos, and KFC, and even taxi ranks such as Terminus in Port Elizabeth Central and Njoli taxi rank in Njoli location. The team will disguise themselves as regular citizens going about their business, and then the one lead actor will start a song.

Safety precautions will be in place, particularly for the lead actors. As they “exist” as regular people, they will be sitting or standing with security detail also disguised as regular citizens, to avoid any disturbances in the flash mob due to the audience/fans wanting to gain easy access to them.

Thereafter, one of the lead actors will speak on the film briefly and announce the availability of tickets and the premiere date. The flash mob will be recorded and posted o social platforms Facebook, Instagram, TikTok and Twitter with the words “Where will we be next?”. This in turn will ensure audience participation and suggestions of where they would like to see the cast next.

Take note of how the invitation differs from all other materials for the movie’s premiere, it is sleeker and more sophisticated while maintaining the brand’s color palette of minimalist browns, golds and deep yellows.

Invitations are extended to specific individuals only. The main actors, the producer, and the lead animator—all of whom have made significant additions to the film—are among the extremely limited individuals who will receive the invitation.

A small amount of fanciness is permitted because this is the first screening and there is a limited number of attendees. It’s necessary to dress up for the black and gold motif.

You can tell this is an official invitation to a big event because of the formal, gorgeous fonts used. The use of bold in the movie title is to make the invitee aware of the precise nature of the invitation. Since the invited parties need to know the date, time, location, and RSVP details, they are displayed in a lower font size but are still easily readable.

ACTOR: Kagiso Modupe

ACTRESS: Mmabatho Montsho

ANNCR1: The deep voice of Treasure Tshabalala, old man in his 80’s.

SFX: 6 part harmonies in the background singing Botho by Mbuso Ndlovu, looping throughout.

DIALOGUE

KAGISO:         Omi! Wait, please mfethu ngiyacela (please man, I’m begging)

Mmabatho:       No! You don’t get to do that to me again Mo. I am too established for this, I will find another way.

KAGISO:        You and I both know that you wouldn’t miss this opportunity for anything, even me.

Mmabatho:       (SOFTLY) Don’t flatter yourself, you mean nothing to me.

KAGISO:           Good! Cause your group is up next, I’ve set up the-..

Mmabatho:       Did you not hear what I said?

KAGISO:           .. the mics and spoken to the sound guys, I sorted yall. Omi, if you’re so sure why are you still standing here?

SFX : Feet walking and aptly stopping

SFX : A smooch

Mmabatho:      (whispering) N.. no.. I.

KAGISO:           Eyami nawe, soyiqeda (We will finish this after here) after la. (Singing) “Mina nawe sadalelana, sohlezi sisonke..” (You and I were meant to be together)

SFX:             Botho fades, and Mina Nawe by Mashudu and Soa mattrix starts in the background.

ANNCR1:    Eh! Ngathi love is in the air, and so are vocals! Asizwe lendaba kahle at the premiere of INGOMA! A South African Acapella Musical, 30 October 2023, 6PM at Ster Kinekor cinemas. Don’t miss out!

Rationale

One’s imagination can run wild when listening to the radio, one of the first media types. It is intriguing in and of itself because you have to conjure up pictures in your mind because you are unable to see the people.

As a result, the two lead actors’ voices may be heard in the radio commercial, but they are recordings of the actual events in the movie. Audiences will become curious about the topic these actors are discussing due to the familiarity of their voices.

The target audience is of course those who listen to radio most of the time. It is also for those who do not have direct access to social media or those who do not travel much outside of home. It is also for those who travel to work at peak traffic hours.